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RANKIN + SMITH

Rankin + smith campaign

During the Spring semester of my third year of college, I had the opportunity to work with a team of talented campus leaders to design the Rankin + Smith campaign for Student Body President and Vice President.

I collaborated with my friends Chandler Rankin and Abbie Smith to create an approachable visual identity that reflected their platform on inclusivity, academic opportunity, and positive additions to student life and campus amenities. From there, I made collateral that included social media posts, printed pieces, video animation, and apparel.

This experience led me to realize I had a passion for working with people to create campaigns that bring light to people’s great ideas.

 

social media

While there was plenty of printed collateral for this project, the majority of the work involved creating brand for the two on social media.

 
 

Final logos

 
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extra fun

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